Orange

Posted at 11:00 pm on Saturday, March 1, 2008, in Uncategorized, and tagged idea, syracuse.

A thought that came to me while watching Syracuse blow an eleven-point lead with minutes remaining at the Carrier Dome (think cool, cool air) in Syracuse, New York (that’s right, Onondaga County; let me hear it, “O-N-O-N fuckin’ daga”)…

Shouldn’t ING Direct — with it’s line of savings (Orange Savings), checking (Electric Orange) and mortgage (Orange Mortgage) products — be a natural sponsor for the collegiate athletics teams of the Syracuse Orange? Has this at least been mentioned in the board meetings?

- Yes, John, go ahead.
- Sir, the marketing team has been doing a lot of work on this, we’ve been up late at night — and not just watching cartoons, if you know what I mean — and we are recommending to the board of directors that the ING Orange product line focus its efforts on tying into the campus of Cornell, home of the Big Red. Our research shows that this will really cement our brand with our core demographic.
- Let’s do it, but you are fired, because we have one too many marketers anyway.
- It’s been a pleasure, sir. And this will give me some spare time for my model airplanes.

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